SEP Jordan campaign creating a new narrative, whereby people will wonder what story you’re telling rather than what label you’re wearing.. Stories of the garment creators; their journeys, tears, dreams and accomplishments in this life..

The SEP team worked with Ogilvy-MEMAC to propose a new narrative, whereby you will ask, “What STORY are you wearing?” rather than “What BRAND are you wearing?”.

I've been one of the 12 ambassadors of the brand involved in this project: below are some of my portraits.